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January 24, 2014
African beach party in Helsinki
In November, Related participated as Nordic representative of Kenya Tourist Board in Spotlight on Africa. The roadshow was kick started with an African party with sand and bare feet in a hall in Helsinki and the following days it travelled to Stockholm and Gothenburg, where the Scandinavian tour operators were inspired by and informed about the many travel destinations in Africa.

Spotlight on Africa is a yearly event, where destinations, airlines, travel companies and other businesses related to Africa are having the opportunity to present their product to tour operators and media. In 2013 it took place in Helsinki, Stockholm and Goteborg and there were about 16 exhibitors at the fair.

Jambo Party the Finish way
The roadshow began in Helsinki with a Jambo Party arranged by KLM/Air France and Kenya Airways. At the party, 110 Finish travel operators danced around barefooted in a beach volley hall filled with sand and decorated in African theme. As icing on the cake they served traditional African buffet.
Scandinavian roadshow
The next day, the regular roadshow began in Helsinki onboard the ferry Tallink. Since, it moved to Stockholm City Conference Center and the next day Gothenburg at the hotel Gothia Towers. Every day there were exchanged experiences and shared inspiration. Related was accompanied by Alphonse Munguti from Kenya Tourist Board in Nairobi.
Through these three days, we talked to a lot of professionals and relations and new contacts were made which Kenya Tourist Board and Related can benefit from in the future.

About the Kenya Tourism Board

The Kenya Tourism Board was established in 1997 for the purpose of promoting Kenya, furthering tourism and enhancing the country’s reputation.

In the Nordic countries, Kenya is represented by via the main office in Stockholm, which cooperates with local PR agencies in order to strengthen the reputation of Kenya in the respective countries.



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