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3. April 2013
Singapore Tourism Board welcomes Related as its Scandinavian Public Relations agency
Related has been appointed by Singapore Tourism Board (STB) to introduce Singapore as a must-visit destination to the Danish, Finnish, Norwegian and Swedish travellers. Related will work in close cooperation with the STB office in London to execute the new strategy and adjust key messages and campaigns to fit the individual, Scandinavian markets.

Singapore is a fascinating country whose great potential as a lifestyle destination is still unknown to the great mass of tourists in the Scandinavian countries. They are in large known as big spenders and frequent travellers that love to travel outside of Europe, and from February 2013 it will be in the hands of Related to convince them that Singapore is a must-visit destination when travelling to South East Asia.

- We were impressed and excited by Related’s strong and comprehensive proposal. Pia and her team presented a very compelling pitch and demonstrated that they understood STB’s interests. Their proposal was very much aligned to STB’s objectives and we are looking forward to working together with Related to profile Singapore as a must-visit destination in South East Asia, said Stephanie Yong, Area Director Northern & Western Europe, of the appointment.

Besides traditional PR initiatives the strategy is aimed at enhancing Singapore’s presence in the social media and blogosphere through events, campaigns and press trips.

- I find it to be excellent timing for STB to focus more extensively on the Scandinavian markets. The new direct routings between Scandinavia and Singapore have increased lately which makes it easy accessible for the Scandinavian tourists to explore the eventful destination, states Pia Klitten Sørensen, who will lead the Singapore account together with PR Consultants Mia Klüwer Nielsen and Karin Toftegaard Matthiesen.

One agency – four countries
Related has over the past years earned a position in the market as one of the leading PR agencies that specializes in travel, and the tourism team looks forward to using their expertise to reveal Singapore’s unique treats to the Scandinavian tourist.

- We have built up a strong, international network that enables us to have a deep understanding of how to handle every single market in the best possible way.  This is very important as the Scandinavian countries might be seen very homogeneous from the outside, but in reality there are great differences to take into consideration in regards to both the media market, travel habits and customs of the individual country, elaborates Mia Klüwer Nielsen.

For more information about Singapore please visit www.yourSingapore.com 
 
 

About the Singapore Tourism Board

The Singapore Tourism Board (STB) is a leading economic development agency in tourism, one of Singapore’s key service sectors. 

Known for partnership, innovation and excellence, STB champions tourism, making it a key economic driver for Singapore. 

STB aims to differentiate and market Singapore as a must-visit destination offering a concentration of user-centric and enriching experiences through the “YourSingapore” brand. 


www.yourSingapore.com

 

 

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