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March 8, 2016
Related assisting Norwegian TV2 film crew
The last two weeks, Related has assisted a film crew from Norwegian TV2 on behalf of VisitBritain. The film crew is travelling around Great Britain at the moment, filming no less than 20 small films that are to be sent on Norwegian TV2 around this season’s Premier League matches.

PR is so much more than press releases – film, TV and pictures tell stories too. Therefore Related spent the last two weeks assisting a film crew from Norwegian TV2 on behalf of our client VisitBritain. The film crew shall with Related’s help and assistance produce no less than 20 small films of 3-5 minutes’ duration. The purpose is to share the best stories about Great Britain – from dining experiences and gastronomy to culture, heritage and history. These are angles that are also closely linked to VisitBritain’s global GREAT campaign and strategy for Norway.

- It has been both challenging and time consuming to do research on the different stories, assist with finding the right contacts for the TV crew, get permissions and coordinate the travel around Britain. But the result is so great and both we and the client are very happy about the coverage we get from this project, says Helene Hofverberg from Related.

In prime time
The films are to be shown on TV2 in prime time in relation to the Premier League matches – the most seen sports tournament in Norway. More than 250,000 Norwegians watch the matches while around 60,000 are streaming online.

While being shown on TV, the films will also be shared on social media with Facebook as the most important channel. 178,000 sports interested Norwegians follow the Facebook site of TV2 Sports. The estimated advertorial value for this project is considered to be more than 2.3 million DKK (300,000 euro).

The project is called #KulTour League and the films can be viewed on or on Facebook.

See the trailer here

About VisitBritain

VisitBritain is the national tourism agency responsible for promoting Britain worldwide while also developing its visitor economy.

The mission is to grow the value of inbound tourism to Britain, working with a wide range of partners in both the UK and overseas.


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