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October 9, 2015
New successful collaboration between WOW air and Related
Related has recently been responsible for alerting the Swedish media of WOW air’s launch of two new routes from Sweden to Iceland and the United States. The result has been more than 100 articles, which all together have reached more than 3 million Swedes.

Recently, the Icelandic airline, WOW air, announced that they from May 2016 will be flying from Stockholm Västerås Airport to Iceland and the United States. The destinations include Iceland’s capital, Reykjavik, as well as Boston and Washington DC in the United States - and the tickets to the US will cost as little as 999 SEK (approx. 108 euro) each way.

In connection with the launch, Related was asked to pitch the news to the Swedish media in order to create media coverage of the new flights in Sweden. Prior to sending out the press release, Related also ensured interviews between the CEO of WOW air, Sküli Mogensen, and journalists from Svenska Dagbladet and the news agency TT among others.

The collaboration with WOW air has certainly been successful. In the wake of the press release, around 100 articles about WOW air’s new flights was brought in the Swedish media, which means that the message has reached more than 3 million Swedes - around 30% of the Swedish population. The news has been featured in major Swedish media such as Svenska Dagbladet, Dagens Industri, Expressen and Vagabond.

- At Related we are of course very pleased with our collaboration with WOW air. The results of our PR and the massive exposure show that the news has gotten across Swedish media. Both regional, local, industry specific and travel media found the news to be interesting, and we have reached a lot of people, says Helene Hofverberg, Senior Executive in Related and Account Manager for WOW air in Sweden.

Some of the articles about WOW air:

Vagabond – Flyg till USA för under 1000-lappen:

Svenska Dagbladet – Isländskt flyg till USA för en tusenlapp:

Expressen – Nu kan du flyga till USA för under 1000 kronor:

About WOW air

WOW air is Iceland's only low-price airline. It was established in November 2011 by the Icelandic entrepreneur Skúli Mogensen. The airline flies the Airbus A320 across Europle and Airbus A321 on the transatlantic rutes.


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