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News > Tourism > Hærvejen
September 14, 2015

Successful press effort kick-starts the Ancient Road Hærvejens new brand

Back in 2014, Related was responsible for developing the Ancient Road Hærvejen’s new brand, and in 2015, we launched a large press effort and PR campaign, which until now has resulted in press coverage worth more than 1.8 million kroner (approximately 241.000 euro). ...
April 4, 2014

Development of a new brand for Hærvejen

In Related we are pleased and proud to have landed another branding project to be developed in the coming months....

About Hærvejen

Project Hærvejen is a branding and marketing cooperation, which the Danish Regions Syd and Midt are behind for the purpose of developing a unified brand for the destination Hærvejen.


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