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News > Tourism > SWISS
April 16, 2014

Related helps SWISS launching a new Nordic air route

The Norwegians and Swedes are almost born with their skis on but how do you get them to fly with SWISS to the Alps to go skiing? Related asked about their skiing habits and dreams in a big survey and based on the findings, a campaign containing press releases and a Facebook competition were launched. The campaigns resulted in more than 50 press clippings and an exposure of 650 skiing enthusiasts on Facebook. The winner of the Facebook-campaign won 365 free flights with SWISS to the Alps.


Swiss International Air Lines (SWISS) is the national airline of Switzerland. Together with 16 million passengers boarding the airplanes every year, SWISS serves 84 destinations in 40 countries around the world.

SWISS is a member of the Star Alliance, the world’s biggest airline network and is a part of the Lufthansa Group.


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